Responsive Design, Mobile Site or App?

Responsive Design

By now most business people are aware that were entering a post PC era, people are accessing websites from smartphones and tablets more and more each day. Having an old outdated website that displays poorly on mobile devices can damage your credibility and lose you business. Technology moves very quickly, just a few years ago everyone wanted Flash Animation on their website to make it look high-end and interactive… unfortunately most mobile devices and tablets do not display Flash. This is just one example where something that was the hot new design trend is now outdated and actually harmful to your web presence.

It is extremely important to keep things up to date using the latest technologies and best practices, this will ensure an excellent user experience and return visitors that convert to long-term customers. It’s a full-time job to keep up with the latest trends and changes in technology, this could drive any business owner crazy trying to do it all on their own while managing the day-to-day operations of the business. This is where we come in, outsource your technology and new media needs to us. We truly live this stuff, we have a global network high level tech industry professionals that stay in the loop with the latest best practices of design, development and online marketing.

Now to answer the question posed in the title of this post. Responsive design, mobile site or app? There’s so much buzz about iPhone and Android apps in the media that many clients come to us convinced they need to develop some type of specialized app for their business. While we certainly can take on a large mobile application development project most the time it is not necessary. One of the latest trends in web design and development is what’s called responsive design. What this means is that the website is responsive to the device it’s being viewed on and it sizes itself accordingly. Basically what happens is that the layout of the website can reorganize itself to a wide computer monitor or a narrow vertical scrolling layout for a smart phone.

We have been doing a lot of work with responsive design lately because it is such a slim value to the customer. Rather than having to spend money on a website and a separate mobile site or smart phone/tablet application many times a responsive website can take care of all three requirements for a fraction of the cost.

If you’re interested in learning more about responsive design, seeing some demos of sites that we’ve built and learning how this could work for your business… Give us a call today.

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